1000 Mile Travel Group (1000MTG) has rebranded its leisure division, Allure Travel, to 1000 Mile Travel Vacations.
As part of the rebrand, 1000MTG has launched a new consumer-facing website where travelers can access its negotiated rates for travel and special offers.
"Under one brand, we're able to negotiate even greater value from our consolidated supplier partnerships," 1000MTG co-founder and CEO Ben Ross said.
1000MTG is part of CTM Group and a Virtuoso member.
"The consolidation and rebranding of Allure Travel under 1000MTG exemplifies our commitment to being the most competitive travel advisor network for independent travel experts and to delivering greater value and more seamless travel experiences for our customers," Nicola Veltman, co-founder and CEO of 1000 MTG, said in a release.
This month, 1000MTG will launch a rebrand contest for consumers with a prize of two premium economy roundtrip airfares on United Airlines anywhere within the United network and a three-night stay at any Waldorf Astoria or Conrad Hotels & Resorts property.