2021 sales: $2 billion
Previous ranking: 9
Employees: 1,350
7430 E. Caley Ave., Suite 320E
Centennial, CO 80111
Phone: (800) 223-1632
Website Executives
CEO:: Ed Adams
COO: John Coffman
CHIEF TECHNOLOGY OFFICER: Darryl Hoover
PRESIDENT, CREATIVE GROUP: Janet Traphagen
EVP, BUSINESS DEVELOPMENT & STRATEGIES: Ronda Shipley
EVP, CUSTOMER EXPERIENCE: Christine Sikes
EVP, LEISURE TRAVEL: Gerard Bellino
Company facts
* Privately held company that offers services for business travel, meetings and incentives, group travel and vacations.
* 83% of sales for business travel, 10% leisure, 7% meetings/events.
* Owns Creative Group, a performance-management company specializing in meetings and event logistics, strategic meetings management and employee-recognition solutions.
2021 developments
* Launched a service that actively monitors Covid-19 updates, identifies itineraries that are impacted and messages the traveler with these updates.
* Integrated Sherpa data into the Direct2U mobile platform and desktop, giving travelers immediate access to entry/exit requirements.
* Revamped Direct2U mobile app. Biometric sign-in is now supported.
* Enhanced its Simon chat capability to answer questions about travel policy, password resets, Covid restrictions, retrieving information on past invoices, itineraries, TSA wait times and profile details.
* Acquired the corporate travel business of Short's Travel Management (No. 28 on the 2021 Power List).
Looking ahead
* Continues to expand staffing as leisure and corporate travel rebound.
NOTE ABOUT DIRECT TRAVEL'S RANKING: Some Power List companies
have resubmitted their numbers, which have resulted in changes in the
rankings. Read more about those changes.