2022 sales: $104 million
Previous ranking: 51
Employees: 50 full-time, 5 part-time

1212 O St.
Lincoln, NE 68508
Phone: (402) 435-8888
Website

Executives

CHAIRMAN: Steve Glenn
CEO: Paul Glenn
PRESIDENT: Jennifer Belt

Company facts

* Privately held company. 

* Steve Glenn is owner.

* Sales: 92% business, 4% leisure, 4% other.

* Owns Women of the Midwest, group travel division.

* A member of Virtuoso.

2022 Developments

* Leveraged new AI technology to leapfrog current online booking tool systems and agent resources.

* Launched ETGreen, an environmental initiative to plant 1 million trees, one for every airline ticket purchased by customers, to help offset carbon emissions from its travelers.

* Dramatically increased customer-facing staff to maintain service and 91 Net Promoter Score.

* Focused on onboarding and training for next-generation advisors with new training programs for corporate agents.

* Celebrated its 35th anniversary by hosting George Strait concert for staff, family, customers, vendors and friends.

Looking ahead

* Integrating AI throughout company.

* Building new business models that allow for profitable integration of NDC.

* Expanding hotel sourcing model to save customers more money.

* Building a merchant model that allows more pricing elasticity.

* Anticipates 2023 will be company's best year and is committed to building a 50-year business plan this year to reflect its commitment to remain an independently owned TMC.