53 | Sequel Travel

Sequel Travel
2022 sales: $132 million
Previous ranking: Not ranked
Employees: 50 full-time, 10 part-time

2308 W. Club Blvd.
Durham NC 27705
Phone: (801) 292-8687
Website

Executives

CEO: Trevor A. Smith
OWNER/CHAIRMAN: Jordan Smith

Company facts

* Privately held company. 

* Trevor and Jordan Smith are majority shareholders.

* Sells travel products directly to consumers; travel management to companies, universities and meeting management companies.

* Sales: 82% business, 18%, leisure.

* A member of Tzell, Hickory and Signature.

2022 Developments

* Maupin Travel and Hess Travel (No. 43 on the 2022 Power List) merged to become Sequel Travel.

* Created a Same-Day Travel Disruption Department with advisors dedicated to monitoring clients traveling that day and proactively addressing any disruptions, missed connections or other unexpected events.

* Implemented a completely virtual environment, enabling the company to hire anywhere in the country to service clients.

Looking ahead

* Planning to grow Same-Day Travel Disruption Department.

* Monitoring and adapting to NDC content.

* Focusing on advisors' efficiency while migrating to GDS platforms, embracing NDC content. 

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